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Entries with the keyword "Branding"

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Sony Recycle Project Jeans
(27 January 2010) - To communicate their "farm fresh" approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the "Recycle Project Jeans," the concept used ads which were displayed on the side of their building, in turn hanging and...
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The Perfect Bag: Interview with Steven Alan
(22 January 2010) - When the new airline V Australia asked clothing retailer and designer Steven Alan to come up with the ultimate travel bag, the always-affable New Yorker turned to the online community for their suggestions. Traveling to Australia for inspiration, Steven...
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Debbie Millman: Look Both Ways
(21 January 2010) - Illustrating the outstanding moments of when design connected with her everyday life, Debbie Millman's quirky book "Look Both Ways" offers readers a lighthearted look at the design aficionado's past. An industry veteran, Millman's extensive career spans hosting the weekly...
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Google Chrome Campaign
(16 December 2009) - After trickling across the Internet in various versions for over a year, Google Chrome recently started hawking itself with a series of U.K. television spots that speak to the intelligence and simplicity of the creative web developers behind it....
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Cool Hunting's Best of the Web Round-Up
(04 December 2009) - by Miriam Brafman 1. Undercover SS10 Check out this series of mostly black-and-white stunning images from the Japanese high fashion brand's lookbook.via Scoute 2. Rebranding Playboy For a school project, MFA student Alex Cornell explains his process of creating a...
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Cool Hunting Video Presents: Absolut Art Collection
(27 November 2009) - by Gregory Mitnick Checking in with artists David Shrigley, Douglas Gordon, Sylvie Fleury and Hung Tung Lu in Stockholm, Sweden, this video takes a look at Absolut Vodka's longstanding history of creative collaboration. As guests of Absolut invited to commemorate...
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Happy Socks Holiday Cards
(19 November 2009) - by Maggie York-Worth The free-spirited Swedish label Happy Socks teamed up with six promising artists to add even more joy to the holiday season, collaborating on a series of cards starring their quirky socks in various settings. Riffing on...
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Antarctica Sub Zero Pop-Up Bar and Restaurant
(06 November 2009) - As São Paulo's humid summer approaches, just in time to help cool things down an unusual pop-up restaurant/bar called Estação Antarctica Sub Zero opens this weekend in the bar-heavy neighborhood of Vila Madalena. Conceived to promote the Brazilian beer...
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EXP
(05 November 2009) - Cool Hunting is excited to introduce our new partnership with EXP, a new blog edited by Craig Kanarick. A technologist, designer, entrepreneur and artist, Craig co-founded the pioneering Internet services firm Razorfish and launched Studio RED at Rockwell Group....
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No Mas: Rumblevision
(30 October 2009) - In celebration of the 35th anniversary of what is arguably one of the most historic sporting events of all time, NYC label/agency No Mas created Rumblevision—a set of three animated short films reinterpreting the fight between Muhammed Ali and...
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Dom Pérignon Œnothèque Bol Sein
(30 October 2009) - Inspired by a 1787 bol seine (roughly translated as bosom bowl) that artist Jean-Jacques Lagrenée reportedly modeled after Marie-Antoinette's breast, Karl Lagerfeld's 2008 version for Dom Pérignon updates the original with a shape taken from Claudia Schiffer, his muse...
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Three Apples: An Exhibition Celebrating 35 Years of Hello Kitty
(13 October 2009) - The world's most iconic feline, Hello Kitty, has lived way beyond her nine lives—she currently 35, in fact. To celebrate this all-important birthday marking her mid-thirties with no crisis in sight, Sanrio's extravaganza revolves around "Three Apples: An Exhibition...
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Vanessa Prager and Lizzy Waronker: Little Dream Installation
(29 September 2009) - For one night only, WeSC's L.A. concept store will host a conceptual installation featuring the works of artists Vanessa Prager and Lizzy Waronker. Crafting a fairytale world in an outdoor terrarium, the duo's exhibit consists of a secret garden-like...
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Shin Tanaka x Scion x Giant Robot
(27 January 2009) - Few automotive brands know how to tap into the urban art scene like Scion, the hip entry-level marque by Toyota USA. Recently, Scion teamed up with Giant Robot Magazine and Japanese artist Shin Tanaka to offer the artist's signature...
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Helmut Lang: Alles Gleich Schwer
(25 September 2008) - With support from the "In An Absolut World Campaign," Helmut Lang's second solo exhibition of artistic works explores the world of technology and art by creating an interactive online gallery of "Alles Gleich Schwer," first exhibited in late August...
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Red Bull Cola
(21 August 2008) - From the makers of one of the original energy drinks comes Red Bull Cola, a new cola with a twist. It's the first major brand extension for the company and they're setting it apart from other similar soft drinks...
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Spyker Collection
(14 August 2008) - by Tamara Warren This season, Dutch luxury automaker Spyker expands its automotive aesthetic to apparel, accessories and fine art prints with the Spyker Collection. And what an aesthetic it is. In 1898, coachbuilders Jacobus and Hendrik-Jan Spijker crafted their...
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Lexus Hybrid Living Suite
(10 April 2008) - It's rare, but sometimes brand as curator actually works. Such is the case with Lexus' first Hybrid Living Suite (part of their larger Hybrid Living initiative) at the Fairmont San Francisco, a room designed with eco-friendly materials, which we...
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Band ID
(04 April 2008) - Some might consider rock music a safe respite from corporate branding, but that couldn't be further from the truth. Bands spend huge numbers of hours and dollars perfecting their logos, which serve as much more than just album cover...
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Mobile Art Container
(29 October 2007) - Fashion guru, Chanel's Karl Lagerfield, and star architect, Zaha Hadid, have combined to create this Mobile Art Container, which is to roam the world from 2008 to 2010 bearing installations by 18 international artists. The result of a chance...
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Design: Logos 01
(15 October 2007) - Logos 01 is an "essential primer" by designers for designers with blow-by-blow accounts of the logo design process. Since it showed up on my desk, it's been catching the eye of designers in the office and prompting them to...
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Branding Kate Moss
(17 April 2007) - Love her or hate her, brand Kate Moss is about to blow up even bigger. Perhaps more interesting than the forthcoming Topshop line of clothes, though, is the story behind her new brand identity (above). You can read how the...
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Doyon-Rivest
(06 April 2007) - Using art for brand communication requires finding that tiny, pointy apex fusing creativity, corporate branding and audience to create a message that's strong yet subtle and meaningful yet simple. To pull it off requires not only creative finesse and...
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Coca-Cola M5
(25 July 2005) - In an inspired change of pace from their constant re-tinkering of flavors and additives, Coca-Cola has instead chosen to focus on an evolution of their design. The soft drink giant recently comissioned five talented young design groups from five...
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Matt Siber: Floating Logos
(15 April 2005) - Matt Siber's Floating Logos project accentuates the already looming presence of roadside megabrands. By simply removing the poles, he introduces a bit of surreal humor and religious allusion. Most of the photographs in the series elevate either fast food...
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HORT
(25 March 2005) - HORT has a set of solid t-shirt designs, like this one "Wild At Hort." They also have a book on the way, self titled, called "Hort". The book contains a bunch of their designs for some of their corporate...
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Intoto NYC
(28 February 2005) - It was a pleasure to look through intoto's line of innovative and creatively designed products. A NYC based husband and wife team working under the philosophy that "everything communicates". They do furniture, accessories, dinnerware, and have a strong background...
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The American Package Museum
(25 February 2005) - The American Package Museum has and extensive collection of package design from the early decades of the 20th century. Chewing gum, shaving cream, cereal boxes, and more-- there is a lot to check out there. Although the collection is...
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Capacitor Design Network
(16 February 2005) - Capacitor Design Network has done some seriously impressive work. They're responsible for designs for folks like Burton Snowboards, Om Records, Disney, Coca Cola, oh, and did I mention they designed the Microsoft X-Box logo with Portland based Cinco Design....
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David Choe
(13 January 2005) - David Choe can be described simply with two words: pure talent. He has done work for many impressive and interesting clients, such as DC Comics and Toyota. He has designed shoes, t-shirts, toys, books, and even a hotel room...
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Logo Jungle
(23 June 2004) - Active Endeavors created this cute logo collage for their most recent email update. Here's a guide to which brands the logos represent, all of which are for sale at Active Endeavors: The Tiger: Le Tigre The Terriers: Juicy Couture...
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MyOrigo MyDevice
(05 December 2003) - MyOrigo is a Finnish company developing a new smartphone called the MyDevice. Despite this branding disaster, the device looks like it will be pretty interesting. The feature set is standard for a smartphone -calling, messaging, personal info mgt, camera,...
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The Matrix Phone
(15 May 2003) - Adventures in Co-Branding... Buy your own Matrix phone from Samsung and Sprint....
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